We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content, marketing and business in general. In this content round-up, we share some of our favorites.
Our 5 Favorite Content Marketing Reads (This Month)
1. “Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?” from Moz
This article by Dr. Peter Meyers highlights an ongoing shift on Google’s search results pages away from outbound links toward content that displays within the results, discouraging searchers from leaving Google.com. Meyers argues that as Google replaces external content with their own and sends more clicks back to themselves, they are breaking “an unwritten pact with website owners” that in exchange for websites’ information, Google would send traffic.
2. “B2B Demand Generation: Marketers’ Favorite Tactics” from MarketingProfs
In this summary of the “2018 Demand Generation Benchmark Survey Report,” MarketingProf’s Ayaz Nanji describes B2B marketers’ favorite marketing channels at different stages of the funnel. Notably, most marketers surveyed said email and websites were highly effective for driving both early-stage and later-funnel engagement. Read the article to find out which channels’ effectiveness was dependent on the part of the funnel being targeted.
3. “Slow Your Content Marketing Down” from Content Marketing Institute
In 2017, 3 Aspens Media’s Angela Poulson encouraged readers to write fewer, higher-quality pieces in In the Marketing World, Less Really is More. We believe that the time you spend on great content is time well spent, so we were excited to see Sarah Greesonbach offer concrete examples and statistics to back up this idea.
4. “How to Make Your Press Release Strategic and Media-Friendly” from PRNews
Depending on the relevance of your target publication, the newsworthiness of your topic, and your chosen angle, a press release can result in tons of exposure (when it’s published) or none at all (when it’s ignored). In this insightful piece, Jay Hickman offers six tips for turning your company’s events and milestones into front-page news.
5. “Five Common SEO Mistakes That Content Marketers Make” from MarketingProfs
The combination of content marketing and search engine optimization is a powerful one, writes Brian Lang. But there are common mistakes that prevent marketers from getting the full benefits of SEO-optimized content. The good news: most of them are easily remedied.
Have a great piece you want to share with us? Email it to [email protected].