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It’s Planning Season and We’ve Got 5 Must-Read Articles from September to Help You Start

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    It’s our job to stay updated on marketing and content marketing. Since we know you have other priorities, we have combed through the latest and greatest on the web to curate some of our favorite insights, tricks and tips about content marketing and business. 

    Our 5 Favorite Content Marketing Reads (This Month) 

    1. 2023 is around the corner. Do you have a plan?

    It’s time to stop throwing marketing tactics at the wall to see what sticks. Start 2023 off on the right foot by building out a marketing plan to help you succeed. John Desyllas’ article will help you get going by covering what a marketing plan entails and how you can get started. Bonus: There’s a free template! 

    Get to planning >

    1. Trending now: marketing.

    Trends come and go in every industry and marketing is no exception. Team Asana gives us 16 marketing trends to be aware of. Not every one of them is suited for every business but there is plenty here to inspire your planning in the new year.  

    See what’s trending now > 

    1. What does your marketing budget look like going into 2023?

    It’s budgeting season for many. Janet Lee over at Big Leap offers up data showing how marketing budgets are growing after taking a slump due to the COVID-19 pandemic. In this article you’ll find statistics, tools and tips to help guide your marketing budget planning.  

    Crack open those spreadsheets now >

    1. 3 trends CMO’s need to know when planning for 2023

    We’ve already looked at general marketing trends to keep an eye out for in 2023, but this article in Forbes, contributed by Forrester, focuses on B2B-specific trends to watch. Among other things, they suggest a spend-money-to-make-money approach. Read on to find out what that means for you. 

    See what they are talking about >  

    1. What does 2023 hold for B2B marketing?

    If you’re in the B2B world and just getting started with digital marketing, you’re already falling behind. That’s according to the folks over at Renegade. Fortunately, they are here to help by covering the trends to watch, with the research to back it up. Read about how you can catch up with digital marketing efforts so you can plan with confidence. 

    Stay ahead in digital marketing > 

    Picture of Dillon Calkins

    Dillon Calkins

    Dillon leads the Design Services team. In this role, he oversees the creation and design of print and digital assets, collaborates with the 3 Aspens team and our clients to manage design projects, and coordinates with our creative business partners, including graphic designers and audiovisual professionals. Dillon brings a decade of experience and professional development to the position, studying digital media at the University of Colorado, Boulder. He also has a customer service and marketing background from Starbucks and Modern Distribution Management.

    3 Aspens Media is a B2B content agency specializing in distribution, working with distributors and the companies that serve the industry. We believe in taking a content-first approach to sales and marketing initiatives. Our dedication to exceptional content and our niche industry knowledge translate to more efficient, effective engagements for our clients.

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    It’s Planning Season and We’ve Got 5 Must-Read Articles from September to Help You Start