We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we list some of our favorites.
Our 5 Favorite Content Marketing Reads (This Month)
1. How to Get More B2B Traffic and Leads with Content
Are you struggling to reach other businesses outside of LinkedIn? In this article from Joel Nomdarkham, you’ll find a four-part plan, driven by content, to drive traffic and generate leads across multiple platforms.
2. SEO for Landing Pages: Best Practices to Rank
Do you spend a lot of time strategizing, writing, and building a great landing page only to have discouraging results? It’s time to turn your SEO efforts to those lading pages. Erika Varagouli outlines best practices to rank on SERPs.
3. What Is a Meta Description and How to Write One Your Audience Can’t Resist + 5 Great Meta Description Examples
Meta descriptions play an invaluable role in getting clicks on your web pages. Here are some tips to write on-brand meta descriptions to increase your click through rates (CTR).
4. 7 Bullet-Proof Ways to Drive More Traffic to Your Blog Posts Using Video
Having videos in your blogs is a great way to reach your audience on a more personal, nearly face-to-face level. But how do you even get started? RazorSocial outlines the steps to take to drive more traffic to your site and reach your audience beyond the written word.
5. Four digital marketing strategies to Prepare for a Wild Holiday Season
This holiday season will be like no other. Are you prepared for a shift in marketing strategy as we enter a COVID-19-tinged holiday season? Owen Loft offers up tips to prepare you for ecommerce success in this blog.