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Increase B2B Traffic, Meta Description 101, Holiday Season Marketing Strategy and More! Our Favorite Content Marketing Reads this Month

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    We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we list some of our favorites.

    Our 5 Favorite Content Marketing Reads (This Month)

    1. How to Get More B2B Traffic and Leads with Content

    Are you struggling to reach other businesses outside of LinkedIn? In this article from Joel Nomdarkham, you’ll find a four-part plan, driven by content, to drive traffic and generate leads across multiple platforms.

    Read the article over at Social Media Examiner.

    2. SEO for Landing Pages: Best Practices to Rank

    Do you spend a lot of time strategizing, writing, and building a great landing page only to have discouraging results? It’s time to turn your SEO efforts to those lading pages. Erika Varagouli outlines best practices to rank on SERPs.

    Read her article on the SEMrush Blog.

    3. What Is a Meta Description and How to Write One Your Audience Can’t Resist + 5 Great Meta Description Examples

    Meta descriptions play an invaluable role in getting clicks on your web pages. Here are some tips to write on-brand meta descriptions to increase your click through rates (CTR).

    Read here on Design Rush.

    4. 7 Bullet-Proof Ways to Drive More Traffic to Your Blog Posts Using Video

    Having videos in your blogs is a great way to reach your audience on a more personal, nearly face-to-face level. But how do you even get started? RazorSocial outlines the steps to take to drive more traffic to your site and reach your audience beyond the written word.

    Learn more over on RazorSocial.

    5. Four digital marketing strategies to Prepare for a Wild Holiday Season

    This holiday season will be like no other. Are you prepared for a shift in marketing strategy as we enter a COVID-19-tinged holiday season? Owen Loft offers up tips to prepare you for ecommerce success in this blog.

    Read more at Search Engine Watch.

    Picture of Dillon Calkins

    Dillon Calkins

    Dillon leads the Design Services team. In this role, he oversees the creation and design of print and digital assets, collaborates with the 3 Aspens team and our clients to manage design projects, and coordinates with our creative business partners, including graphic designers and audiovisual professionals. Dillon brings a decade of experience and professional development to the position, studying digital media at the University of Colorado, Boulder. He also has a customer service and marketing background from Starbucks and Modern Distribution Management.

    3 Aspens Media is a B2B content agency specializing in distribution, working with distributors and the companies that serve the industry. We believe in taking a content-first approach to sales and marketing initiatives. Our dedication to exceptional content and our niche industry knowledge translate to more efficient, effective engagements for our clients.

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    Increase B2B Traffic, Meta Description 101, Holiday Season Marketing Strategy and More! Our Favorite Content Marketing Reads this Month