Include designers in content strategy, freshen up your email layouts, 25 design tips for non-designers and more must reads from August

It’s our job to stay updated on marketing and content marketing. Since we know you have other priorities, we have combed through the latest and greatest on the web to curate some of our favorite insights, tricks and tips about content marketing and business. 

Our 5 Favorite Content Marketing Reads (This Month) 

1. Let graphic designers be a fly on the wall.

From a content strategy standpoint design is often one of the last steps in the process. However, including your designers in the initial planning process is a great way to approach content from a fresh perspective. Chris Gillespie explains how and when to bring in the design team. 

Open the door to design now 

2. Don’t skimp on email design, email is still working.

According to Constant Contact, “Email marketing has one of the best returns on investment (ROIs) of any online marketing method.” It makes sense to invest time and money into email design to ensure your message is received loud and clear. This guide from Suzanne Wently will help you get started. 

Freshen up your email campaigns 

3. Is your brand damaged by poor marketing collateral?

A lot falls under the umbrella of marketing, and a good portion of that is marketing collateral. Céillie Clark-Keane has provided a wonderful resource to help new brands get started with marketing. It’s also great if you’re looking to rebrand, fill in gaps or freshen up your marketing, be it digital or print.  

Build up a library of useful brand collateral 

4. 8 things to fix on your mobile site right now

Visitors see your site on mobile devices more frequently than ever. The question is: Are they staying or are they leaving due to bad design habits? In this guide, Neil Patel outlines 8 mistakes companies make on their mobile sites and how to fix them. Check it out and learn how to take quick action to optimize your mobile site. 

Get moving on mobile design improvements  

5. 25 design tips for people who don’t design

This article on the Canva blog offers 25 quick tips to help you think about design, even if you are not a designer. It covers some basics but is worth the read if you intend to dip your toes into designer water or if you’re looking to rebrand.  

Let’s get creative!