How to be More Social: Our Favorite January Reads

It’s our job to stay updated on marketing and content marketing. Since we know you have other priorities, we have combed through the latest and greatest on the web to curate some of our favorite insights, tricks and tips about content marketing and business. 

Our 5 Favorite Content Marketing Reads (From January) 

1. Now Is the Time to Make LinkedIn a Strategic Priority. Here’s Why.

LinkedIn is still king when it comes to social for B2B marketers, but are you making the most of it? If you only have a profile on the platform, you’re not doing enough for your brand. If you don’t have a profile on there at all… well, it’s 2023. A LinkedIn profile is now a critical cornerstone for B2B organizations. Alexandra Rynne from LinkedIn writes about how LinkedIn is key to your growth strategy – now more than ever.

Your audience is on LinkedIn. Are you? > 

2. How Often Should You Post on Instagram?

Instagram is a powerhouse in the social media world. It may not seem like an obvious place for B2B marketers, but with the semi-recent introduction of reels in addition to the more traditional photo and video posts, Instagram is proving to be a robust place to engage with B2B audiences and gain exposure. Monique Thomas offers up tips on how to best use this tool.

Share your story > 

3. Social Media Marketing Trends 2023: The State of B2B Social Report

What social platforms should you use? Should you post videos? How often should you comment on posts? 

There are so many questions surrounding the state of social media these days, and quite often, the answer is: It depends. In a guide for Oktopost, Whitney Blankenship outlines 2023 social media trends to keep an eye on.

Are you staying on-trend so far this year? >  

4. 15 Social Media Trends Smart Marketers Will Leverage In 2023

Social media is always evolving. It seems with each new platform release, older platforms have to scramble, adopting new features to keep their users engaged and active. No matter what, there is always something to get up to date on in the social world. This guide from Forbes offers seasoned marketers’ opinions on social media marketing trends to pay attention to in 2023. 

Keep up with the platforms > 

5. The Ultimate Guide to TikTok for B2B Marketing

You may hear TikTok and immediately write it off as social for B2C marketers and Gen Z consumers. However, Werner Geyser argues that B2B marketers can make effective use of the trending platform. He provides the what, why and how of getting started with TikTok – including how to have fun with it. 

Could you be the next big TikTok star? >