It’s our job to stay up-to-date on marketing and content marketing. Since we know you have other priorities, we have combed through the latest and greatest on the web to curate some of our favorite insights, tricks and tips about content marketing and business in general.
Our 5 Favorite Content Marketing Reads (This Month)
1. Slow site? You’re losing out on revenue.
A slow site can lead to loss of leads and revenue. While trying to boost your site speed can feel like a daunting task, you can’t afford to ignore it. This case study from Amanda Jordan helps break down this process to give you action items to get your site up to speed.
2. Add some meat to your meta description.
As 156-character summaries, meta descriptions serve a critical role in how your content shows up on Search Engine Results Pages (SERP). They need to be an enticing preview not only to your audience but to Google. Ann Gynn at Content Marketing Institute offers 5 tips to help you craft concise, clickable meta descriptions.
3. When’s the last time you gave your email list a cleaning?
Like going to the dentist office, if you don’t keep up with your email list hygiene, problems will compound and cost you down the road. Carly Brantz offers up 5 tips to guide you in developing healthy email list habits you can implement today!
4. You wouldn’t want to host a bad party so why would you host a bad website?
Looking to build a new site, or find a new host for your existing one? Semrush offers up a few tips, tricks, pros and cons on finding the best web hosting service for you. Give this a read before settling on a web host provider.
5. Love ‘em or hate ‘em, pop-ups convert!
We all know pop-ups are annoying. So does Neil Patel, but he keeps using them. Why? Because they convert! In this article he offers up some of the thoughts behind pop-ups as well as 15 examples for you to take inspiration from.