- by Lindsay Young
There’s no denying video should be part of your 2025 content plans.
According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format,…
Lindsay Young
Lindsay founded 3 Aspens Media. She is a professional writer, editor, marketer and communications specialist with an MBA and more than 20 years of experience leading and producing online and print publications. She has particular expertise in B-to-B communications and has written and edited hundreds of blog posts and articles on best practices and trends in the business world. She was previously the editor of Modern Distribution Management (mdm.com), the leading resource for wholesale distribution industry executives.
Articles By Lindsay Young
- by Lindsay Young
It’s that time of year again: time to build your content calendar to support your 2025 sales and marketing efforts.
Distribution-industry expert and 3 Aspens Media President Lindsay Young shares…
- by Lindsay Young
Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She…
- by Lindsay Young
Your customers are shopping online. That’s not debatable.
But there’s often a gap between the information your customers need, and what many distributors typically provide on their websites. That means…
- by Lindsay Young
B2B buyers conduct more of their research online than ever before.
What are you doing about that?
Today, your sellers have fewer opportunities to influence the sale. Yet distributors continue to…
- by Lindsay Young
“Information is a commodity. What your prospects and customers want is your energy, your belief, your conviction. Stories are the way to do that.” – Dirk Beveridge
Breaking through the…
- by Lindsay Young
Most B2B customer journeys start on a search engine like Google.
If you want your business to show up in those search results, you need to make sure your website…
- by Lindsay Young
In this webinar 3 Aspens Media President Lindsay Young talks with Susan Merlo. Together, they debunk common myths that are holding distributors back from getting the most from their…
- by Lindsay Young
3 Aspens Media Founder Lindsay Young talks with Natalie Forster, Editor of Supply House Times, and Mike Hockett, Editor of Modern Distribution Management, on what they look for in…
- by Lindsay Young
Looking to do more content strategy, production and design with less? Learn how 3 Aspens Media helped BPI implement a digital marketing strategy….
'%3e%3cg%20id='Final-Copy-2_2_'%20transform='translate(1275.000000,%20200.000000)'%3e%3cpath%20class='st0'%20d='M7.4,12.8h6.8l3.1-11.6H7.4C4.2,1.2,1.6,3.8,1.6,7S4.2,12.8,7.4,12.8z'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3cg%20id='final---dec.11-2020'%3e%3cg%20id='_x30_208-our-toggle'%20transform='translate(-1275.000000,%20-200.000000)'%3e%3cg%20id='Final-Copy-2'%20transform='translate(1275.000000,%20200.000000)'%3e%3cpath%20class='st1'%20d='M22.6,0H7.4c-3.9,0-7,3.1-7,7s3.1,7,7,7h15.2c3.9,0,7-3.1,7-7S26.4,0,22.6,0z%20M1.6,7c0-3.2,2.6-5.8,5.8-5.8%20h9.9l-3.1,11.6H7.4C4.2,12.8,1.6,10.2,1.6,7z'/%3e%3cpath%20id='x'%20class='st2'%20d='M24.6,4c0.2,0.2,0.2,0.6,0,0.8l0,0L22.5,7l2.2,2.2c0.2,0.2,0.2,0.6,0,0.8c-0.2,0.2-0.6,0.2-0.8,0%20l0,0l-2.2-2.2L19.5,10c-0.2,0.2-0.6,0.2-0.8,0c-0.2-0.2-0.2-0.6,0-0.8l0,0L20.8,7l-2.2-2.2c-0.2-0.2-0.2-0.6,0-0.8%20c0.2-0.2,0.6-0.2,0.8,0l0,0l2.2,2.2L23.8,4C24,3.8,24.4,3.8,24.6,4z'/%3e%3cpath%20id='y'%20class='st3'%20d='M12.7,4.1c0.2,0.2,0.3,0.6,0.1,0.8l0,0L8.6,9.8C8.5,9.9,8.4,10,8.3,10c-0.2,0.1-0.5,0.1-0.7-0.1l0,0%20L5.4,7.7c-0.2-0.2-0.2-0.6,0-0.8c0.2-0.2,0.6-0.2,0.8,0l0,0L8,8.6l3.8-4.5C12,3.9,12.4,3.9,12.7,4.1z'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
Your Privacy Choices