- by Karen Garvey
Brief encounters may work for speed dating. But when you’re trying to connect with customers, you want new acquaintances and old friends alike to linger a while on your…
Karen Garvey
Articles By Karen Garvey
- by Karen Garvey
We’re in the communication business, so we don’t need to be convinced that strategically crafted and managed content gets results. Of course, we’re not exactly objective on this topic,…
- by Karen Garvey
It’s happened to most everyone who writes content: You put together a great blog or article, packed it with terrific information that’s sure to drive traffic to your site….
- by Karen Garvey
To be effective, a mission statement on a website needs to be short, specific and jargon-free….
- by Karen Garvey
Does all this investment in blogging pay off?
According to most B2B marketing experts, the answer is a resounding “Yes!”…
- by Karen Garvey
Halloween may be over, but plenty of distributors are still spooked. And the monster inhabiting their nightmares? Amazon. (Or at least that’s how it seems sometimes.) Talk throughout the…
- by Karen Garvey
Statistics, research and data can make your case. But people tell your story. Even the most rational and analytical among us are more likely to remember faces than names,…
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