We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we list some of our favorites.
Our 5 Favorite Content Marketing Reads (This Month)
1. Amazon Trends in 2021: Expert Forecast
2020 was a big year for Amazon. In this webinar from Semrush, you’ll hear from Amazon experts and its practitioners on what to expect from the ecommerce giant in 2021 in regards to advertising, marketing strategy and Amazon Live.
2. It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
Everyone is busy and this is especially true for our organization’s leaders. Their voice is incredibly important in the field but getting them to sit down and create content for their own brand can be a struggle. Mindi Zissman at Marketing Profs offers up tips on how to get content out of your leadership team.
3. Content Marketing for Manufacturers is Filling the Trade Show Void
It’s no secret that trade shows will remain on the backburner for most if not all of 2021. Manufacturers have adapted by adopting more content marketing strategies to reach audiences virtually, whether through social media, blogs, or video content. Achinta Mitra from Industrial Marketing Today goes over that data and shows where manufacturing content marketers are investing now and for the foreseeable future.
4. Web Design Trends and Statistics 2021 [Infographic]
It’s a new year! Out with the old and in with the new (website). This infographic presented on Social Media Today by Emma Wiltshire will help you think about the important elements to make your website easy to use and keep the customer engaged. Hint: It’s all about first impressions.
5. How to Increase Work Productivity: 9 Ground Rules
Whether you’re working from home, in an office, or at a site, we all face productivity slumps. Everyone also has their own idea of what productivity looks like. Dinnie Muslihat at Lifehack offers up a view of what productivity can be and how we can achieve it and get work done without overwhelming ourselves.