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3 Aspens Media in Article on Making Customers Feel Special

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    sipaThe Specialized Information Publishers Association’s Ronn Levine interviewed me for a recent post, Tips to Keep Subscribers Renewed and Feeling Special.

    I spoke about building trust with your audience; consistently strong content that helps your customers can do just that. Be a resource. He quotes Anya Grundmann of NPR as saying:

    I think as we’re struggling to connect in this world of digital, the tendency is to flail and do a lot of one-offs and I’ve found it’s very successful to create frameworks where we can explore an ongoing relationship.

    Read the full post on connecting with readers.

    Picture of Lindsay Young

    Lindsay Young

    Lindsay founded 3 Aspens Media. She is a professional writer, editor, marketer and communications specialist with an MBA and more than 20 years of experience leading and producing online and print publications. She has particular expertise in B-to-B communications and has written and edited hundreds of blog posts and articles on best practices and trends in the business world. She was previously the editor of Modern Distribution Management (mdm.com), the leading resource for wholesale distribution industry executives.

    3 Aspens Media is a B2B content agency specializing in distribution, working with distributors and the companies that serve the industry. We believe in taking a content-first approach to sales and marketing initiatives. Our dedication to exceptional content and our niche industry knowledge translate to more efficient, effective engagements for our clients.

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    3 Aspens Media in Article on Making Customers Feel Special