March 23, 2018

It’s easy to default to marketing content that promotes your products and services – I mean that’s what marketing is all about, right? Maybe a blog about a new product feature, a case study touting a customer success or a post on LinkedIn featuring a one-day sale. That’s all important, but to be successful at content marketing – to attract prospects, engage them, and ultimately, convert them into new customers – make sure you’re not forgetting a second type of content in your schedule.