Are Your Marketing Emails Being Ignored? Here’s Why
On average, Microsoft, Google, Yahoo and AOL users deleted 4 percent more unopened email in 2016 than in 2015, according to a study of 2.5 million email subscribers by Return Path. Every industry from Distribution & Manufacturing to Business & Marketing was impacted, “with increases in delete-before-reading rates ranging from 2 to 5 percent,” according […]
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