B2B Study: Marketers Grow Focus on Inbound Marketing in 2017

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Inbound marketing is the top focus of B2B brand marketers who are increasing brand spending, according to Spencer Brenneman’s 2017 study The B2B Brand Strategy. While outbound marketing was also among the top four focus areas, inbound marketing was a more common choice by a full seven percentage points. Inbound vs. Outbound Marketing What is […]

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