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We bring your expertise to light

You’ve found us: A B2B content creation agency with a solid foundation of distribution industry knowledge.

Get in Touch

Getting familiar with the distribution industry takes more than a crash course.

There is far too much history, complexity and nuance. Finding a content agency that “gets it” is like finding a needle in a haystack.

Well, here we are!

3 Aspens Media is a content firm that supports the growth of companies or organizations in or serving the distribution industry.

We can help reflect the expertise you project offline – online.

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Our Core Values

Our mission at 3 Aspens Media is to help businesses see content differently.

We want to prove that in today’s world of information overload, it is possible to stand out. The right content in the right place can distinguish your business. Every word is important. 3 Aspens Media filters the noise and builds strategies for businesses to use content as a vehicle to reach new customers and solidify relationships with existing clients.

Authenticity

No gimmicks or magic bullets, just hard work that gets results.

Collaboration

We’re an extension of your team.

Storytelling

We believe words and images connect with customers in a powerful way.

Ownership

We care about the work we do for you.

Learning

We love to learn and are always growing.

Helping

We help our clients, partners and team members do their jobs better.

Connecting

We help solve problems and support others with our varied industry expertise.

From day one, the dedication, creativity and overall talent of the 3 Aspens Media team was inherently obvious. They instantly embedded themselves into our business, collaborating with our team to quickly gain an uncanny understanding of our products and thus their impact has been immediate and impressive.”

Rob Johnson

President, Innovative Productivity Technologies (IPT)

Distribution is Our Wheelhouse – What Do You Need?

A Voice and a Strategy

We have expertise in messaging and content strategy work. We can help you craft a comprehensive and effective long-term content plan to support your sales and marketing goals – and drive growth.

Expert Planning Support

We don’t just put words in a Word doc. We also ideate, research and organize content and manage content production with and for our clients.

Production You Can Rely On

We support clients with ongoing content through retainers, campaign packages and on-off projects. Whether you need case studies, whitepapers, blog posts, etc., we keep production going and provide support from start to finish.

See what we can do for you
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How It Started

It started with a bright idea – and a glass of wine. Lindsay Young, founder of 3 Aspens Media, was mulling over a major opportunity: Combine her extensive background in writing and publishing, experience as editor of Modern Distribution Management (mdm.com) and MBA to start a content firm serving the distribution industry.

She went for it – and hasn’t looked back.

How It's Going

Today, the 3 Aspens Media team has grown to more than a dozen with a blend of backgrounds, professional expertise and life experiences. Our team works remotely from across the country. And we share one thing in common — a passion for helping our clients achieve their goals

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Our Team

Lindsay-Young

Lindsay Young

Founder and President

Teri Vannoy

Teri Vannoy

COO

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Nina Baker

Client Success Manager

Karla Jones-Stone

Client Success Manager

Shannon Gayton

Senior Content Writer

Robin Walters

Senior Content Writer

Alex-Nichols-FINAL-for-Website

Alex Nichols

Content Writer

Jennifer-Kern

Jennifer Kern

Director of SEO and Client Analytics

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Dillon Calkins

Design Services Manager

Caitlin-Baker-FINAL-for-Website

Caitlin Baker

Design Services Coordinator

Jackie McCaffrey Bradley

Graphic Designer

Get in touch to discuss how we can support your content goals.

Reach out to kick off the conversation. We look forward to hearing from you!

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3 Aspens Media is a B2B content agency specializing in distribution, working with distributors and the companies that serve the industry. We believe in taking a content-first approach to sales and marketing initiatives. Our dedication to exceptional content and our niche industry knowledge translate to more efficient, effective engagements for our clients.

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Useful Info

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Lindsay-Young

Lindsay Young

Founder and President

Lindsay founded 3 Aspens Media. She is a professional writer, editor, marketer and communications specialist with an MBA and more than 20 years of experience leading and producing online and print publications. She has particular expertise in B-to-B communications and has written and edited hundreds of blog posts and articles on best practices and trends in the business world. She was previously the editor of Modern Distribution Management (mdm.com), the leading resource for wholesale distribution industry executives.

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Teri Vannoy

Teri Vannoy

COO

Teri, a former Iowa Hawkeye, specializes in helping B2B businesses clarify content goals, execute content strategy and deliver content effectively. Over the past 25 years, Teri has written and edited countless whitepapers, newsletters, books, case studies, blogs and websites and led multi-functional creative teams to achieve clients’ objectives. She brings an entrepreneurial spirit and a passion for pursuing an advantage from understanding to 3 Aspens Media and our clients.

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Nina Baker

Client Success Manager

Nina brings a variety of life and professional experiences, a love of writing, a facility for organization, and the ability to creatively collaborate to her role as a Client Success Manager. Her experience includes writing blogs, articles, website content, testimonials, case studies, and designing email campaigns. With 16 years of experience in marketing to the industrial sector, she understands the unique conditions of the distribution and manufacturing marketplace.

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Karla Jones-Stone

Client Success Manager

Karla is an experienced professional in marketing, development and business administration. Her previous industries include sports and entertainment, health and wellness as well as non-profit organizations, where she directed complex projects from concept to fully operational status. She earned her B.B.A. from The Fox School of Business at Temple University as a student/athlete (volleyball) and currently lives in Miami.

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Shannon Gayton

Senior Content Writer

Shannon is a professional writer with nearly a decade of experience working primarily with industrial and safety distributors and manufacturers, as well as skilled trades businesses. Her background includes writing case studies, industry reports, blogs, website copy, emails and product descriptions designed to drive engagement and conversions. Shannon earned a BA in Psychology and Research from Saint Leo University. She combines her writing, research and interviewing background with her diverse work experience to connect with business owners and their employees, capturing their unique voice and sharing their stories.

When not working, she enjoys strength training and spending time with her husband and son at the baseball field, on the boat or at the beach.

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Robin Walters

Senior Content Writer

Robin Walters is a “seasoned but not too salty” content writer with a lengthy professional background in healthcare consulting, sales and technical recruiting. She’s written for just about every industry, topic and channel her employers and clients can dream up but has particular expertise in healthcare, technology and HR. Robin’s professional writing career dates to 2014, when she opened a freelance writing business.

Robin earned a master’s in integrated marketing communications from Franklin University and hoped to go back and finish her educational journey someday with a Ph.D. in sociology. There’s also a novel cooking somewhere if only she could find the time.

Robin also runs a small organic farm called Two Old Birds Acre in Columbus, Ohio.

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Alex Nichols

Content Writer

Alex is a writer with over a decade of experience creating engaging content for various corporate clients and university partners. He’s also a filmmaker, a published author of short stories, a seasoned improviser and improv teacher, a comedy podcaster and a dad. He has a B.A. in English from the University of Kansas.

Jennifer-Kern

Jennifer Kern

Director of SEO and Client Analytics

Jen is a data junkie who brings more than 10 years of experience in digital marketing strategy and execution to 3 Aspens Media. She specializes in growing web traffic through organic search, maximizing lead generation efforts, and website optimization. Jen was previously the Marketing Director of Modern Distribution Management (mdm.com), where she oversaw all digital marketing efforts including email marketing, landing page optimization, A/B testing, SEO, and PPC. She earned her Master’s Degree in Library and Information Science from the University of Texas at Austin.

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Dillon Calkins

Design Services Manager

Dillon leads the Design Services team. In this role, he oversees the creation and design of print and digital assets, collaborates with the 3 Aspens team and our clients to manage design projects, and coordinates with our creative business partners, including graphic designers and audiovisual professionals. Dillon brings a decade of experience and professional development to the position, studying digital media at the University of Colorado, Boulder. He also has a customer service and marketing background from Starbucks and Modern Distribution Management.

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Caitlin Baker

Design Services Coordinator

Caitlin Baker works behind the scenes to execute our clients’ visions online. Born and raised in Northeast Ohio, Caitlin spent 10 years learning, and eventually managing, her family’s hometown business. With that experience, paired with a Psychology degree from Wilmington College, she pursued a career in industrial manufacturing and
distribution, which includes roles in customer service and supply chain.

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Jackie McCaffrey Bradley

Graphic Designer

Jackie has more than 10 years of graphic design and publishing under her belt, including as Creative Director for Active Interest Media’s Mountain Group. She excels at presenting complex information in a clean, easy-to-digest style. She has a BFA from Syracuse University in Communication Design.

Lauren-White

Lauren White

Senior Content Writer

Lauren is a professional content strategist, writer and storyteller. She is passionate about helping businesses tell their stories by defining their voice and unlocking internal knowledge and authority. With that, she helps them find the best approach to reach their ideal audiences so they can capture strategic content opportunities that support their business goals. She has a strong background writing and strategizing for B2B, B2C and SEO content initiatives. She earned her BA in Creative Writing from Florida State University.

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About Us