Valuing the returns on B2B content isn’t cut and dry. It’s a complicated process of connecting dots, following behaviors, asking questions and ultimately understanding that while your “measurements” aren’t going to follow traditional paths, content is worth it. When you’re strategically focused on producing quality resources for customers and prospects, more often than not, your content will work in the background to deliver invaluable benefits such as brand awareness, customer satisfaction, credibility and more.
That said, we do believe in measuring progress and the impact of the content we produce in partnership with our clients. 3 Aspens provides our retainer clients with a dashboard that identifies trends and opportunities for improvement. This includes an executive summary that points out any issues and contains a comparison of stats to the previous period, star content of that period, plus opportunities and actionable items for the next quarter. Data is also provided on any newsletters or email campaigns sent via 3 Aspens Media.
Learn more about measuring the ROI of content. >>