We read a lot, and we’re on a lot of email lists. We like it that way, but we know you might not have the time to read every piece on marketing and content that comes your way. In the spirit of sharing, we will occasionally share links to our favorite tips, tricks and insights from around the web on content marketing and business in general. In this content round-up, we list some of our favorites.
Our 5 Favorite Content Marketing Reads (This Month)
1. How to Use Hashtags Correctly: A Guide to Every Social Network
What are hashtags? How do I use them? Do all social media platforms use hashtags? Gary Vaynerchuck covers all of this and offers tips on how to effectively use hashtags for various social media platforms in this article.
2. 10 tips for an Awesome and SEO-Friendly Blog Post
Are you new to the SEO world or want to know how you can structure your content in a way that makes your blog more SEO friendly? Marieke van de Rakt from Yoast outlines an easy to follow, step-by-step plan to build out your content and boost your SEO score.
3. How to Build High-Quality Backlinks in a Scalable Way
Backlinks play a vital role in your Google ranking. They help boost your brand and your revenue, but you must have a plan for link building. Neil Patel shares the what, why and how of link building and how to avoid causing harm to your site.
4. How to Be an Email Subject Line Superhero
We write a lot of email subject lines. Sometimes it’s helpful to have a guide like this one provided by Campaign Monitor to help get the creative juices flowing. They offer suggestions for nearly every occasion to help you grab your audiences’ attention and boost those open rates.
5. Webinar Marketing 101: How to Sell Anything with Webinars
Connecting with your clients via video is important right now. Webinars are a fantastic way of presenting your brand, idea, solution, etc. to an audience you may not have access to from a storefront or trade show. Sharon Hurley Hall from Optinmonster outlines how to grow your audience, keep them engaged and present your topics like it’s second nature.