Harness the Power of Testimonials in Your Content Marketing

Customer testimonials are a powerful way to convey your company’s capabilities and strengths. Unfortunately, many testimonials are buried in the middle of a website on a testimonials page instead of featured front and center. How can you harness the power of testimonials to work for your B2B content marketing strategy?

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2 Big Content Marketing Tips for Small Budgets

A successful content marketing plan in line with your company’s long-term goals focuses on the buyers you are trying to reach and their biggest concerns. If you know what your buyers’ most pressing needs are, you can create content around those needs that connects and converts.

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Guest Blogging: Your Marketing Secret Weapon

If guest blogging isn't part of your content marketing strategy, your reach will be limited. Here are five reasons to give guest blogging a try.

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Leveraging Digital Marketing for B2B Visibility and ROI

The B2B market is grounded in strong customer relationships, product knowledge and expertise. With such a strong foundation, many B2B companies are uniquely positioned to embrace digital-marketing strategies to increase company visibility and ROI. Leveraging these core qualities for an authentic content-marketing strategy is critical for B2B companies to compete with large operations like Amazon.

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Digital Marketing is Here to Stay

Digital marketing looks less like advertising and more like a conversation, where buyers are looking for knowledge and authenticity. The key to success with digital marketing is to offer valuable content to buyers right when they need it. Are you offering quality content that helps educate a niche audience?

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4 Ways to Repurpose Your Existing Marketing Content

Most marketers I know are pressed for time. While some content teams have a “the more, the better” philosophy when it comes to creating marketing content, you can only churn out so much unique content in a day. The good news is that creating totally new content is, oftentimes, totally unnecessary.

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A Simple Formatting Trick to Boost Your Website Traffic

Creating relevant and useful information on your website is only the first step in attracting prospects. To ensure your content shows up in search engines, you must optimize it. There are plenty of ways to do this, but one strategy I’ve found particularly useful lately is the use of subheadings.

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Are Your Marketing Emails Being Ignored? Here’s Why

On average, Microsoft, Google, Yahoo and AOL users deleted 4 percent more unopened email in 2016 than in 2015, according to a study of 2.5 million email subscribers by Return

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B2B Study: Marketers Grow Focus on Inbound Marketing in 2017

Inbound marketing is the top focus of B2B brand marketers who are increasing brand spending, according to Spencer Brenneman’s 2017 study The B2B Brand Strategy. While outbound marketing was also

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What Having a Baby Taught Me About Content Marketing

I had my first baby last July. She’s 7 months now. No one who has had a baby will be surprised that I have been inundated with marketing for everything

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