2 Big Content Marketing Tips for Small Budgets

A successful content marketing plan in line with your company’s long-term goals focuses on the buyers you are trying to reach and their biggest concerns. If you know what your buyers’ most pressing needs are, you can create content around those needs that connects and converts.

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5 Ways to Get Your Boss on Board with Your 2018 Marketing Plan

One in five B2B marketers say getting executive buy-in is a challenge. Even if your boss is supportive of most of your initiatives, year's end is still a great time to showcase the marketing team's past accomplishments and ensure that you and your boss are on the same page moving into the new year.

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