Think of your social media marketing strategy like attending a party where you don’t know anyone. You wouldn’t walk right up to someone and launch into a sales pitch, would you? You’d probably ask questions, get to know someone then offer any wisdom you might have to share. Similarly, B2B companies can increase their visibility by first networking and building trust.
The most popular business-focused social media website on the internet, LinkedIn is perfect for B2B marketers looking to build brand awareness and credibility. Since the start of 2017, LinkedIn has made many improvements to its platform; here are three to keep in mind as you build your LinkedIn marketing strategy.