10 Blog Post Ideas for Your Business

Over the years, I’ve probably written hundreds of blog posts. But I have no secret stash of blog post ideas that I’m hoarding away. In fact, it’s easier than you

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Why Blogging is Right for B2B

I sometimes hear that blogging is not a good fit for B2B markets. Despite the proliferation of content throughout the Internet, the question still remains for many: What’s the application

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Do’s and Don’ts: Customer Case Studies

Case studies are an incredibly powerful medium for marketing your business. Client case studies shift the point of view: They let customers tell your story. Think of case studies as in-depth

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Say Goodbye to Brochureware on Your Website

The time has long passed when a website simply served as a copy of a brochure. What you might find on a traditional About Us page should not be the first

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Thanks to NewsCred for this great SlideShare presentation on the value of content. A couple of my favorites: “You need to create ridiculously good content – content that is useful,

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It’s not just about finding a typo or a misspelling, although that is incredibly important. You also want an editor that will provide what I call a “macro view” of your work.

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I’ve become something of an evangelist for great content. In the publishing world – I was Vice President of Content for a small publisher – I was always the editors’

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Learn the art of cooking bacon in the oven? Yes please. A bacon beer stein? Sure. A bacon margarita? Um … I’ll try it once. It’s all courtesy of the

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I ran across a blog on content marketing the other day that I loved – Successful Content Marketers Do These 5 Things Differently. The list includes things like exploring new

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Unfortunately, building a content schedule isn’t always top of mind for many bloggers. Often blogs are posted sporadically. And we all know blogs that we’ve come across that haven’t been

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