Are Your Marketing Emails Being Ignored? Here’s Why

On average, Microsoft, Google, Yahoo and AOL users deleted 4 percent more unopened email in 2016 than in 2015, according to a study of 2.5 million email subscribers by Return

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Don’t Just Build a Website – Build a Relationship

I recently attended Sales GPS, an event co-hosted by Modern Distribution Management (MDM) and Indian River Consulting Group. The event’s goal: to get its attendees to rethink their approaches to

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B2B Study: Marketers Grow Focus on Inbound Marketing in 2017

Inbound marketing is the top focus of B2B brand marketers who are increasing brand spending, according to Spencer Brenneman’s 2017 study The B2B Brand Strategy. While outbound marketing was also

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Is Your Marketing Content as Special as You Are?

Does your marketing content offer real value? Unfortunately, many companies are simply publishing blogs for the sake of publishing blogs. They’re sending emails because they feel they have to. And they share on social media because that’s what businesses do, right?

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5 Online Video Marketing Tips for 2017

Forbes has dubbed 2017 “The Year of Video Marketing,” and for good reason. Multiple studies published in 2016 showed an increase in online video consumption, and savvy marketers are taking advantage of this trend by developing and sharing more videos. Internet video streaming and downloads are expected to account for 80 percent of Internet traffic by 2020, according to a 2016 Cisco white paper. Marketers are responding to this growth, according to a 2016 report by Social Media Examiner, with 73 percent of marketers planning to increase their use of video marketing.

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What Having a Baby Taught Me About Content Marketing

I had my first baby last July. She’s 7 months now. No one who has had a baby will be surprised that I have been inundated with marketing for everything

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Email Timing “Best Practices”: Fact or Fiction?

When deciding which day of the week and which time to send marketing emails, many marketers may look to external data in search of best practices. After all, using data

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Tap the Knowledge of Your Team in Marketing Messages

I’m working with a software client that soon will start sending a regular email to its existing customers. The goal: to retain them, as well as potentially grow same-customer sales

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Sales and Marketing Are Not the Same (and Why That Matters)

All too often, I see companies bunching sales and marketing functions under the same umbrella – and in smaller companies, frequently under one person’s job description. In larger companies, the

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Do’s and Don’ts: E-Newsletters

I’m not sure why, but every so often an article comes out that seeks to remind you that email is not dead. For my part, I’ve never considered it close

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