5 Email Subject Line Ideas to Boost Open Rates

If you spend hours crafting the perfect marketing message, but no one opens it, you won’t get the ROI you are looking for. Based on our experience, here are some subject-line ideas to help you maximize your open rate.

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Free Download: 5 Time-Saving Hacks for B2B Marketers

“Work smarter, not harder” sounds like good advice, but how? As a small company juggling multiple clients and campaigns at any given time, we’ve picked up some useful tips that help us get more done in the same amount of time (and without indulging in that fourth cup of coffee).

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4 Ways to Repurpose Your Existing Marketing Content

Most marketers I know are pressed for time. While some content teams have a “the more, the better” philosophy when it comes to creating marketing content, you can only churn out so much unique content in a day. The good news is that creating totally new content is, oftentimes, totally unnecessary.

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How to Get Over Writer’s Block & Get Marketing Copy on the Page

It’s not just you. Writing is hard. I’ve been doing it for more than 20 years, and just yesterday I sat down to write a blog post for one of

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Don’t hold back when giving feedback to your marketing team

Imagine this scenario: Your marketing team has created some text or graphics for your next email campaign, publication or website, and it’s not quite what you expected. While you may be hesitant to give feedback for fear of tarnishing the relationship, hearing feedback from management or other departments helps marketers fine-tune their work. Read on to learn how to work more effectively with your marketing team.

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Quality vs. Quantity: Quality Marketing Content Wins Every Time

Anyone who reads my writing on content marketing on a regular basis knows that I am passionate about creating and publishing quality content. The key word being quality. In my

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Study Reveals Gap Between Marketing Measurement Goals, Performance

Eighty percent of brand marketers said their organizations would grow their focus on marketing performance measurement in 2017, according to a Brand Innovators and Origami Logic study of more than

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Stop Emailing Me! The Rise of the Unsolicited ‘Personal’ E-Blast

3 Aspens Media President Lindsay Konzak has received a spate of emails from various vendors recently, reaching out to offer anything from financing to sales leads. They look and sound like she must have met these people somewhere, maybe at a networking event. The problem is, she's never heard of them or their companies.

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Set up Google Alerts in 5 Easy Steps

Last week, I outlined 10 ways Google Alerts can fuel your marketing strategy. Now that you have a better understanding of how Google Alerts can help you find inspiration for new content, uncover new marketing opportunities and monitor the performance of your campaigns, let’s dive into how to set up these alerts.

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10 Ways Google Alerts Can Fuel Your Marketing Strategy

Taking five minutes to set up a few Google Alerts is a great way to find inspiration for blogs and other content. You can even use them to find new marketing opportunities and to keep an eye on your competition. Read on for 10 creative ways to use Google Alerts in your marketing program.

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