5 Ways to Get Your Boss on Board with Your 2018 Marketing Plan

One in five B2B marketers say getting executive buy-in is a challenge. Even if your boss is supportive of most of your initiatives, year's end is still a great time to showcase the marketing team's past accomplishments and ensure that you and your boss are on the same page moving into the new year.

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What B2B Buyers Want: More Relevant, Targeted Messaging

While B2B marketing is improving, there is still a lot of room for improvement. How can you ensure that you are delivering marketing content that doesn’t turn off your targets?

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Free Download: 5 Time-Saving Hacks for B2B Marketers

“Work smarter, not harder” sounds like good advice, but how? As a small company juggling multiple clients and campaigns at any given time, we’ve picked up some useful tips that help us get more done in the same amount of time (and without indulging in that fourth cup of coffee).

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Don’t hold back when giving feedback to your marketing team

Imagine this scenario: Your marketing team has created some text or graphics for your next email campaign, publication or website, and it’s not quite what you expected. While you may be hesitant to give feedback for fear of tarnishing the relationship, hearing feedback from management or other departments helps marketers fine-tune their work. Read on to learn how to work more effectively with your marketing team.

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Study Reveals Gap Between Marketing Measurement Goals, Performance

Eighty percent of brand marketers said their organizations would grow their focus on marketing performance measurement in 2017, according to a Brand Innovators and Origami Logic study of more than

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Sales and Marketing Are Not the Same (and Why That Matters)

All too often, I see companies bunching sales and marketing functions under the same umbrella – and in smaller companies, frequently under one person’s job description. In larger companies, the

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