Our 5 Most-Popular Blog Posts on Content Marketing in 2017

Happy Holidays! Thanks for reading 3 Aspens Media’s blog in 2017. We’ve taken a look at the data, and these were our most-read blog posts on content marketing this year.

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Free Download: 10 Digital Marketing Resolutions for 2018

When it comes to creating a strategy that works, planning is everything. We’ve put together some suggested digital marketing resolutions that every business should adopt in 2018.

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What B2B Buyers Want: More Relevant, Targeted Messaging

While B2B marketing is improving, there is still a lot of room for improvement. How can you ensure that you are delivering marketing content that doesn’t turn off your targets?

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5 Email Subject Line Ideas to Boost Open Rates

If you spend hours crafting the perfect marketing message, but no one opens it, you won’t get the ROI you are looking for. Based on our experience, here are some subject-line ideas to help you maximize your open rate.

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Stop Emailing Me! The Rise of the Unsolicited ‘Personal’ E-Blast

3 Aspens Media President Lindsay Konzak has received a spate of emails from various vendors recently, reaching out to offer anything from financing to sales leads. They look and sound like she must have met these people somewhere, maybe at a networking event. The problem is, she's never heard of them or their companies.

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5 Reasons to Leverage Your Best Content with Marketing Automation

You’ve probably heard of marketing automation or the related terms drip marketing, account-based marketing, personalization or lead nurturing. While automated marketing campaigns will ultimately fail if they lack compelling content or clear goals, marketing automation software may be worth adding to your toolbox for at least five reasons.

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Are Your Marketing Emails Being Ignored? Here’s Why

On average, Microsoft, Google, Yahoo and AOL users deleted 4 percent more unopened email in 2016 than in 2015, according to a study of 2.5 million email subscribers by Return

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Is Your Marketing Content as Special as You Are?

Does your marketing content offer real value? Unfortunately, many companies are simply publishing blogs for the sake of publishing blogs. They’re sending emails because they feel they have to. And they share on social media because that’s what businesses do, right?

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Email Timing “Best Practices”: Fact or Fiction?

When deciding which day of the week and which time to send marketing emails, many marketers may look to external data in search of best practices. After all, using data

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Tap the Knowledge of Your Team in Marketing Messages

I’m working with a software client that soon will start sending a regular email to its existing customers. The goal: to retain them, as well as potentially grow same-customer sales

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