If you spend hours crafting the perfect marketing message, but no one opens it, you won’t get the ROI you are looking for. Based on our experience, here are some subject-line ideas to help you maximize your open rate.
3 Aspens Media President Lindsay Konzak has received a spate of emails from various vendors recently, reaching out to offer anything from financing to sales leads. They look and sound like she must have met these people somewhere, maybe at a networking event. The problem is, she's never heard of them or their companies.
You’ve probably heard of marketing automation or the related terms drip marketing, account-based marketing, personalization or lead nurturing. While automated marketing campaigns will ultimately fail if they lack compelling content or clear goals, marketing automation software may be worth adding to your toolbox for at least five reasons.
Does your marketing content offer real value?
Unfortunately, many companies are simply publishing blogs for the sake of publishing blogs. They’re sending emails because they feel they have to. And they share on social media because that’s what businesses do, right?