3 Ways Case Studies Turn Prospects into Customers

Writing and sharing case studies is a great way to move prospects through your sales pipeline. In her new blog post, Senior Content Manager Angela Poulson lists three reasons to incorporate case studies into your marketing strategy and offers tips for creating case studies that encourage prospects to visualize themselves using your products/services.

Share
Stop Making it So Difficult to Do Business with You

Having grown up watching reruns of Star Trek: The Next Generation, my husband and I were excited to see a new Star Trek TV series out this fall. After watching

Share
Why You Need to Talk to Your Customers

You may be thinking, “Of course we have to talk to our customers.” Bear with me. You talk with your customers every day about their orders, their needs and so

Share
What Having a Baby Taught Me About Content Marketing

I had my first baby last July. She’s 7 months now. No one who has had a baby will be surprised that I have been inundated with marketing for everything

Share
Tap the Knowledge of Your Team in Marketing Messages

I’m working with a software client that soon will start sending a regular email to its existing customers. The goal: to retain them, as well as potentially grow same-customer sales

Share
Say Goodbye to Brochureware on Your Website

The time has long passed when a website simply served as a copy of a brochure. What you might find on a traditional About Us page should not be the first

Share

The Specialized Information Publishers Association’s Ronn Levine interviewed me for a recent post, Tips to Keep Subscribers Renewed and Feeling Special. I spoke about building trust with your audience; consistently

Share