What Does Your About Us Page Say About You?

The About Us page is generally the second most-visited page on any website, after the homepage. For such a visible page, it’s often an overlooked opportunity for many companies.

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Stop Reacting to Amazon: Here’s How

Amazon can’t out-you you when it comes to the deep knowledge you hold. How you translate that expertise online will play a critical role in your long-term success.

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3 Ways Case Studies Turn Prospects into Customers

Writing and sharing case studies is a great way to move prospects through your sales pipeline. In her new blog post, Senior Content Manager Angela Poulson lists three reasons to incorporate case studies into your marketing strategy and offers tips for creating case studies that encourage prospects to visualize themselves using your products/services.

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What B2B Buyers Want: More Relevant, Targeted Messaging

While B2B marketing is improving, there is still a lot of room for improvement. How can you ensure that you are delivering marketing content that doesn’t turn off your targets?

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In the Marketing World, Less Really is More

The phrase “less is more” has been so oft repeated that it has lost much of its power, but it is nonetheless still true in many cases. In her latest blog, Senior Content Manager Angela Poulson invites you to consider how you might apply the wisdom of doing less to become a more effective marketer.

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4 Ways to Repurpose Your Existing Marketing Content

Most marketers I know are pressed for time. While some content teams have a “the more, the better” philosophy when it comes to creating marketing content, you can only churn out so much unique content in a day. The good news is that creating totally new content is, oftentimes, totally unnecessary.

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How to Get Over Writer’s Block & Get Marketing Copy on the Page

It’s not just you. Writing is hard. I’ve been doing it for more than 20 years, and just yesterday I sat down to write a blog post for one of

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Quality vs. Quantity: Quality Marketing Content Wins Every Time

Anyone who reads my writing on content marketing on a regular basis knows that I am passionate about creating and publishing quality content. The key word being quality. In my

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Study Reveals Gap Between Marketing Measurement Goals, Performance

Eighty percent of brand marketers said their organizations would grow their focus on marketing performance measurement in 2017, according to a Brand Innovators and Origami Logic study of more than

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Here’s Proof That Content Matters to B2B Buyers

There’s plenty of data out there to suggest the importance of content to a buyer’s decision-making process. A new report lays out the type of content that buyers prefer, leaning toward shorter, to-the-point resources that move them along their journey.

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