Writing and sharing case studies is a great way to move prospects through your sales pipeline. In her new blog post, Senior Content Manager Angela Poulson lists three reasons to incorporate case studies into your marketing strategy and offers tips for creating case studies that encourage prospects to visualize themselves using your products/services.
The phrase “less is more” has been so oft repeated that it has lost much of its power, but it is nonetheless still true in many cases. In her latest blog, Senior Content Manager Angela Poulson invites you to consider how you might apply the wisdom of doing less to become a more effective marketer.
Most marketers I know are pressed for time. While some content teams have a “the more, the better” philosophy when it comes to creating marketing content, you can only churn out so much unique content in a day. The good news is that creating totally new content is, oftentimes, totally unnecessary.
There’s plenty of data out there to suggest the importance of content to a buyer’s decision-making process. A new report lays out the type of content that buyers prefer, leaning toward shorter, to-the-point resources that move them along their journey.