10 Ways Google Alerts Can Fuel Your Marketing Strategy

Taking five minutes to set up a few Google Alerts is a great way to find inspiration for blogs and other content. You can even use them to find new marketing opportunities and to keep an eye on your competition. Read on for 10 creative ways to use Google Alerts in your marketing program.

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Here’s Proof That Content Matters to B2B Buyers

There’s plenty of data out there to suggest the importance of content to a buyer’s decision-making process. A new report lays out the type of content that buyers prefer, leaning toward shorter, to-the-point resources that move them along their journey.

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Website User Engagement: 4 Reasons to Measure It

Website visitor engagement refers to how frequently and in what ways your existing and potential customers are interacting with your website. If you want to improve the effectiveness of your content marketing over time, tracking user engagement should be part of your content marketing strategy, for at least four reasons.

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The 3 Aspens 5-Step Business Website Audit

When was the last time you took a good look at your website? It’s less costly and time-intensive than it used to be to redesign a website, and you don’t want to turn off potential customers before they’ve had a chance to get to know you. A website audit will be well worth the effort. Short on time? That’s OK – start with this simple five-step website audit to identify possible areas of improvement.

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3 New LinkedIn Features for B2B Marketers in 2017

The most popular business-focused social media website on the internet, LinkedIn is perfect for B2B marketers looking to build brand awareness and credibility. Since the start of 2017, LinkedIn has made many improvements to its platform; here are three to keep in mind as you build your LinkedIn marketing strategy.

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A Simple Formatting Trick to Boost Your Website Traffic

Creating relevant and useful information on your website is only the first step in attracting prospects. To ensure your content shows up in search engines, you must optimize it. There are plenty of ways to do this, but one strategy I’ve found particularly useful lately is the use of subheadings.

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Are Your Marketing Emails Being Ignored? Here’s Why

On average, Microsoft, Google, Yahoo and AOL users deleted 4 percent more unopened email in 2016 than in 2015, according to a study of 2.5 million email subscribers by Return

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B2B Study: Marketers Grow Focus on Inbound Marketing in 2017

Inbound marketing is the top focus of B2B brand marketers who are increasing brand spending, according to Spencer Brenneman’s 2017 study The B2B Brand Strategy. While outbound marketing was also

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Is Your Marketing Content as Special as You Are?

Does your marketing content offer real value? Unfortunately, many companies are simply publishing blogs for the sake of publishing blogs. They’re sending emails because they feel they have to. And they share on social media because that’s what businesses do, right?

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What Having a Baby Taught Me About Content Marketing

I had my first baby last July. She’s 7 months now. No one who has had a baby will be surprised that I have been inundated with marketing for everything

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