The B2B market is grounded in strong customer relationships, product knowledge and expertise. With such a strong foundation, many B2B companies are uniquely positioned to embrace digital-marketing strategies to increase company visibility and ROI. Leveraging these core qualities for an authentic content-marketing strategy is critical for B2B companies to compete with large operations like Amazon.
Last week, I outlined 10 ways Google Alerts can fuel your marketing strategy. Now that you have a better understanding of how Google Alerts can help you find inspiration for new content, uncover new marketing opportunities and monitor the performance of your campaigns, let’s dive into how to set up these alerts.