Study Reveals Gap Between Marketing Measurement Goals, Performance

Eighty percent of brand marketers said their organizations would grow their focus on marketing performance measurement in 2017, according to a Brand Innovators and Origami Logic study of more than

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3 Powerful Website Metrics Anyone Can Track

Tracking website user engagement is essential to any marketing strategy, helping you to align your content (and your resources) with your company’s goals and your potential customers’ needs. Here are three simple metrics anyone can use to improve their website design and online marketing content.

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Website User Engagement: 4 Reasons to Measure It

Website visitor engagement refers to how frequently and in what ways your existing and potential customers are interacting with your website. If you want to improve the effectiveness of your content marketing over time, tracking user engagement should be part of your content marketing strategy, for at least four reasons.

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