5 Ways to Get Your Boss on Board with Your 2018 Marketing Plan

One in five B2B marketers say getting executive buy-in is a challenge. Even if your boss is supportive of most of your initiatives, year's end is still a great time to showcase the marketing team's past accomplishments and ensure that you and your boss are on the same page moving into the new year.

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4 Questions to Answer Before a Website Redesign

Is your website helping you convert prospects into leads and then customers? If the answer is not a confident "yes," it's time to redesign your website. Here's where you should start.

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What Does Your About Us Page Say About You?

The About Us page is generally the second most-visited page on any website, after the homepage. For such a visible page, it’s often an overlooked opportunity for many companies.

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Free Download: 10 Digital Marketing Resolutions for 2018

When it comes to creating a strategy that works, planning is everything. We’ve put together some suggested digital marketing resolutions that every business should adopt in 2018.

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Guest Blogging: Your Marketing Secret Weapon

If guest blogging isn't part of your content marketing strategy, your reach will be limited. Here are five reasons to give guest blogging a try.

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Stop Reacting to Amazon: Here’s How

Amazon can’t out-you you when it comes to the deep knowledge you hold. How you translate that expertise online will play a critical role in your long-term success.

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Crashing the Social Media Party (Without Offending the Guests)

Think of your social media marketing strategy like attending a party where you don’t know anyone. You wouldn’t walk right up to someone and launch into a sales pitch, would you? You’d probably ask questions, get to know someone then offer any wisdom you might have to share. Similarly, B2B companies can increase their visibility by first networking and building trust.

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3 Ways Case Studies Turn Prospects into Customers

Writing and sharing case studies is a great way to move prospects through your sales pipeline. In her new blog post, Senior Content Manager Angela Poulson lists three reasons to incorporate case studies into your marketing strategy and offers tips for creating case studies that encourage prospects to visualize themselves using your products/services.

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What B2B Buyers Want: More Relevant, Targeted Messaging

While B2B marketing is improving, there is still a lot of room for improvement. How can you ensure that you are delivering marketing content that doesn’t turn off your targets?

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Leveraging Digital Marketing for B2B Visibility and ROI

The B2B market is grounded in strong customer relationships, product knowledge and expertise. With such a strong foundation, many B2B companies are uniquely positioned to embrace digital-marketing strategies to increase company visibility and ROI. Leveraging these core qualities for an authentic content-marketing strategy is critical for B2B companies to compete with large operations like Amazon.

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