How We Write Blogs for Our Clients (So They Don’t Have To)

One of the popular marketing content services we provide is writing blogs for a company’s website or guest posts for trade magazines. This saves our clients a lot of time.

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How to Choose Social Media Platforms for Your B2B Business

As B2B businesses face increasing competition with larger operations like Amazon, it’s essential that they identify and connect with their target audience. One of the key tools B2B organizations must utilize wisely is social media. What was once optional is now a requirement to build a solid brand.

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Our Marketing Must-Reads: (Not) Going Viral, Power Words, Paper vs. Digital and More

We occasionally share links to our favorite tips, tricks and insights from around the web on content, marketing and business in general. In this content round-up, we share our seven favorite online articles published in January 2018.

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The New Rules of SEO in 2018

Each year, Google makes hundreds of changes to its search engine, affecting which websites rank highest. As a result, best practices for website SEO – search engine optimization – continue to change, as well. Here are five SEO tips to help you improve your website's search-engine ranking in 2018.

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Slow and Steady Wins the Content Marketing Race

I had a great conversation with one of our clients today. They said something that really resonated with me: “It doesn’t have to be perfect to get started.” So true.

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Harness the Power of Testimonials in Your Content Marketing

Customer testimonials are a powerful way to convey your company’s capabilities and strengths. Unfortunately, many testimonials are buried in the middle of a website on a testimonials page instead of featured front and center. How can you harness the power of testimonials to work for your B2B content marketing strategy?

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A Grateful Look Back at 2017 for 3 Aspens Media

In the spirit of appreciation for her clients and her team, 3 Aspens Media President Lindsay Konzak takes a look back at 2017 and provides a glimpse into what's next for 3 Aspens in 2018.

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5 Ways to Focus Marketing Efforts in 2018

Trying to be everything to everyone in 2018 will exhaust both you and your company's resources without connecting you with the right customers. Here are five ways to employ niche marketing in 2018 to focus your efforts for the best impact.

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Our 5 Most-Popular Blog Posts on Content Marketing in 2017

Happy Holidays! Thanks for reading 3 Aspens Media’s blog in 2017. We’ve taken a look at the data, and these were our most-read blog posts on content marketing this year.

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2 Big Content Marketing Tips for Small Budgets

A successful content marketing plan in line with your company’s long-term goals focuses on the buyers you are trying to reach and their biggest concerns. If you know what your buyers’ most pressing needs are, you can create content around those needs that connects and converts.

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