As B2B businesses face increasing competition with larger operations like Amazon, it’s essential that they identify and connect with their target audience. One of the key tools B2B organizations must utilize wisely is social media. What was once optional is now a requirement to build a solid brand.
We occasionally share links to our favorite tips, tricks and insights from around the web on content, marketing and business in general. In this content round-up, we share our seven favorite online articles published in January 2018.
Each year, Google makes hundreds of changes to its search engine, affecting which websites rank highest. As a result, best practices for website SEO – search engine optimization – continue to change, as well. Here are five SEO tips to help you improve your website's search-engine ranking in 2018.
Customer testimonials are a powerful way to convey your company’s capabilities and strengths. Unfortunately, many testimonials are buried in the middle of a website on a testimonials page instead of featured front and center. How can you harness the power of testimonials to work for your B2B content marketing strategy?
Trying to be everything to everyone in 2018 will exhaust both you and your company's resources without connecting you with the right customers. Here are five ways to employ niche marketing in 2018 to focus your efforts for the best impact.
A successful content marketing plan in line with your company’s long-term goals focuses on the buyers you are trying to reach and their biggest concerns. If you know what your buyers’ most pressing needs are, you can create content around those needs that connects and converts.