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Do’s and Don’ts: E-Newsletters

I’m not sure why, but every so often an article comes out that seeks to remind you that email is not dead. For my part, I’ve never considered it close

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10 Blog Post Ideas for Your Business

Over the years, I’ve probably written hundreds of blog posts. But I have no secret stash of blog post ideas that I’m hoarding away. In fact, it’s easier than you

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I loved Contently’s recent interview with marketing legend Seth Godin. A few highlights for me, which all point to the idea that content can help brands build trust. And it’s

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Why Blogging is Right for B2B

I sometimes hear that blogging is not a good fit for B2B markets. Despite the proliferation of content throughout the Internet, the question still remains for many: What’s the application

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Do’s and Don’ts: Customer Case Studies

Case studies are an incredibly powerful medium for marketing your business. Client case studies shift the point of view: They let customers tell your story. Think of case studies as in-depth

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Say Goodbye to Brochureware on Your Website

The time has long passed when a website simply served as a copy of a brochure. What you might find on a traditional About Us page should not be the first

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Thanks to NewsCred for this great SlideShare presentation on the value of content. A couple of my favorites: “You need to create ridiculously good content – content that is useful,

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