Stop Emailing Me! The Rise of the Unsolicited ‘Personal’ E-Blast

3 Aspens Media President Lindsay Konzak has received a spate of emails from various vendors recently, reaching out to offer anything from financing to sales leads. They look and sound like she must have met these people somewhere, maybe at a networking event. The problem is, she's never heard of them or their companies.

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Here’s Proof That Content Matters to B2B Buyers

There’s plenty of data out there to suggest the importance of content to a buyer’s decision-making process. A new report lays out the type of content that buyers prefer, leaning toward shorter, to-the-point resources that move them along their journey.

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The 3 Aspens 5-Step Business Website Audit

When was the last time you took a good look at your website? It’s less costly and time-intensive than it used to be to redesign a website, and you don’t want to turn off potential customers before they’ve had a chance to get to know you. A website audit will be well worth the effort. Short on time? That’s OK – start with this simple five-step website audit to identify possible areas of improvement.

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5 Simple Places to Improve SEO on Your Website

SEO – Search Engine Optimization – is frequently top of mind for business owners. We’ve received a lot of questions about it lately, so President Lindsay Konzak decided to share a few simple updates you can make immediately to improve your website’s attractiveness to search engines.

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Why You Need to Talk to Your Customers

You may be thinking, “Of course we have to talk to our customers.” Bear with me. You talk with your customers every day about their orders, their needs and so

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Don’t Just Build a Website – Build a Relationship

I recently attended Sales GPS, an event co-hosted by Modern Distribution Management (MDM) and Indian River Consulting Group. The event’s goal: to get its attendees to rethink their approaches to

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Is Your Marketing Content as Special as You Are?

Does your marketing content offer real value? Unfortunately, many companies are simply publishing blogs for the sake of publishing blogs. They’re sending emails because they feel they have to. And they share on social media because that’s what businesses do, right?

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What Having a Baby Taught Me About Content Marketing

I had my first baby last July. She’s 7 months now. No one who has had a baby will be surprised that I have been inundated with marketing for everything

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Tap the Knowledge of Your Team in Marketing Messages

I’m working with a software client that soon will start sending a regular email to its existing customers. The goal: to retain them, as well as potentially grow same-customer sales

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Sales and Marketing Are Not the Same (and Why That Matters)

All too often, I see companies bunching sales and marketing functions under the same umbrella – and in smaller companies, frequently under one person’s job description. In larger companies, the

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