Set up Google Alerts in 5 Easy Steps

Last week, I outlined 10 ways Google Alerts can fuel your marketing strategy. Now that you have a better understanding of how Google Alerts can help you find inspiration for new content, uncover new marketing opportunities and monitor the performance of your campaigns, let’s dive into how to set up these alerts.

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10 Ways Google Alerts Can Fuel Your Marketing Strategy

Taking five minutes to set up a few Google Alerts is a great way to find inspiration for blogs and other content. You can even use them to find new marketing opportunities and to keep an eye on your competition. Read on for 10 creative ways to use Google Alerts in your marketing program.

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3 Powerful Website Metrics Anyone Can Track

Tracking website user engagement is essential to any marketing strategy, helping you to align your content (and your resources) with your company’s goals and your potential customers’ needs. Here are three simple metrics anyone can use to improve their website design and online marketing content.

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Website User Engagement: 4 Reasons to Measure It

Website visitor engagement refers to how frequently and in what ways your existing and potential customers are interacting with your website. If you want to improve the effectiveness of your content marketing over time, tracking user engagement should be part of your content marketing strategy, for at least four reasons.

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A Surprising Way to Top Google Search-Engine Results Pages

Have you heard of Google’s featured snippets? Featured snippets, which are extracted from webpages, often appear at the top of Google’s search-engine results page – just below sponsored results – in response to searchers’ questions. According to Google’s Search Console blog, featured snippets are “enhanced to draw user attention on the results page.” Their prominent placement draws searchers’ attention, and because of this, it should draw the attention of savvy marketers, as well.

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5 Reasons to Leverage Your Best Content with Marketing Automation

You’ve probably heard of marketing automation or the related terms drip marketing, account-based marketing, personalization or lead nurturing. While automated marketing campaigns will ultimately fail if they lack compelling content or clear goals, marketing automation software may be worth adding to your toolbox for at least five reasons.

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3 New LinkedIn Features for B2B Marketers in 2017

The most popular business-focused social media website on the internet, LinkedIn is perfect for B2B marketers looking to build brand awareness and credibility. Since the start of 2017, LinkedIn has made many improvements to its platform; here are three to keep in mind as you build your LinkedIn marketing strategy.

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A Simple Formatting Trick to Boost Your Website Traffic

Creating relevant and useful information on your website is only the first step in attracting prospects. To ensure your content shows up in search engines, you must optimize it. There are plenty of ways to do this, but one strategy I’ve found particularly useful lately is the use of subheadings.

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Are Your Marketing Emails Being Ignored? Here’s Why

On average, Microsoft, Google, Yahoo and AOL users deleted 4 percent more unopened email in 2016 than in 2015, according to a study of 2.5 million email subscribers by Return

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B2B Study: Marketers Grow Focus on Inbound Marketing in 2017

Inbound marketing is the top focus of B2B brand marketers who are increasing brand spending, according to Spencer Brenneman’s 2017 study The B2B Brand Strategy. While outbound marketing was also

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