5 Ways to Focus Marketing Efforts in 2018

Trying to be everything to everyone in 2018 will exhaust both you and your company's resources without connecting you with the right customers. Here are five ways to employ niche marketing in 2018 to focus your efforts for the best impact.

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5 Ways to Get Your Boss on Board with Your 2018 Marketing Plan

One in five B2B marketers say getting executive buy-in is a challenge. Even if your boss is supportive of most of your initiatives, year's end is still a great time to showcase the marketing team's past accomplishments and ensure that you and your boss are on the same page moving into the new year.

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Guest Blogging: Your Marketing Secret Weapon

If guest blogging isn't part of your content marketing strategy, your reach will be limited. Here are five reasons to give guest blogging a try.

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3 Ways Case Studies Turn Prospects into Customers

Writing and sharing case studies is a great way to move prospects through your sales pipeline. In her new blog post, Senior Content Manager Angela Poulson lists three reasons to incorporate case studies into your marketing strategy and offers tips for creating case studies that encourage prospects to visualize themselves using your products/services.

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In the Marketing World, Less Really is More

The phrase “less is more” has been so oft repeated that it has lost much of its power, but it is nonetheless still true in many cases. In her latest blog, Senior Content Manager Angela Poulson invites you to consider how you might apply the wisdom of doing less to become a more effective marketer.

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What to Read to Raise Your Marketing Game (and How to Find the Time)

Reading is not only enjoyable, but also a great way to improve one's life and career skills. Check out Senior Content Manager Angela Poulson's fall 2017 reading list for suggested readings, and learn how to become a better marketer while you commute, workout or do chores.

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Free Download: 5 Time-Saving Hacks for B2B Marketers

“Work smarter, not harder” sounds like good advice, but how? As a small company juggling multiple clients and campaigns at any given time, we’ve picked up some useful tips that help us get more done in the same amount of time (and without indulging in that fourth cup of coffee).

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4 Ways to Repurpose Your Existing Marketing Content

Most marketers I know are pressed for time. While some content teams have a “the more, the better” philosophy when it comes to creating marketing content, you can only churn out so much unique content in a day. The good news is that creating totally new content is, oftentimes, totally unnecessary.

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Don’t hold back when giving feedback to your marketing team

Imagine this scenario: Your marketing team has created some text or graphics for your next email campaign, publication or website, and it’s not quite what you expected. While you may be hesitant to give feedback for fear of tarnishing the relationship, hearing feedback from management or other departments helps marketers fine-tune their work. Read on to learn how to work more effectively with your marketing team.

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Study Reveals Gap Between Marketing Measurement Goals, Performance

Eighty percent of brand marketers said their organizations would grow their focus on marketing performance measurement in 2017, according to a Brand Innovators and Origami Logic study of more than

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