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FAQs

3 Aspens Media believes in a collaborative process with our clients. We want to be part of your team. Our mission is to create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience – and drive profitable action. Our Director of Content Strategy and your Client Success Manager will work with you to plan and create content suited for your needs and goals. Your CSM is responsible for moving content through the pipeline. They will hold regular check-ins to discuss progress and plan upcoming work. They will also provide a quarterly analytics report to review star content and go over actionable items and opportunities.
We offer three levels of retainer contracts: Seed, Growth and Harvest – all of which are customized to your needs. Retainers start at $3,250 a month. Retainer contracts are for a set package of deliverables and additional hours for flexible work. They are billed monthly and can be terminated with 30 days’ notice. We don’t lock you into a long-term contract. We also provide content packages, such as what a company might need to meet the needs of a specific campaign, and a la carte rates for project-based work. We want this to work for both of us.
3 Aspens Media is a small team of passionate professionals. On board, we have our Founder and President Lindsay Young, as well as a Chief Operating Officer (COO) to oversee operations. We also have client success managers (CSM) who work directly with our clients to maintain alignment and ensure content gets from A to Z. When you work with us, you’ll have a dedicated CSM and access to our incredible team of writers, designers, SEO analysts, production managers and content strategists. We’re an extension of your team. We strive to pair the right team member with each assignment or project, so the work meets and exceeds our clients’ expectations.
We can make recommendations, but we learn and adapt to our clients’ platforms. We are familiar and work with HubSpot, Hootsuite, Sendible, Webflow, Mailchimp, WordPress, Act-On, Google Docs, DropBox, Trello, Slack, SurveyMonkey, Adobe products, Canva and more.
We have connections with editors in many distribution, supply chain and manufacturing industry publications. Because of our journalism backgrounds, we are well versed in what publications are looking for and how to submit articles set up for successful publication. However, we can’t guarantee placement. Often, publications have set calendars and may not need additional content. More often than not though, our track record and industry relationships pay off for our clients. Learn more about getting published in trade magazines. >>
Valuing the returns on B2B content isn’t cut and dry. It’s a complicated process of connecting dots, following behaviors, asking questions and ultimately understanding that while your “measurements” aren’t going to follow traditional paths, content is worth it. When you’re strategically focused on producing quality resources for customers and prospects, more often than not, your content will work in the background to deliver invaluable benefits such as brand awareness, customer satisfaction, credibility and more. That said, we do believe in measuring progress and the impact of the content we produce in partnership with our clients. 3 Aspens provides our retainer clients with a dashboard that identifies trends and opportunities for improvement. This includes an executive summary that points out any issues and contains a comparison of stats to the previous period, star content of that period, plus opportunities and actionable items for the next quarter. Data is also provided on any newsletters or email campaigns sent via 3 Aspens Media. Learn more about measuring the ROI of content. >>

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